How digital is your company? The Digital Readiness Check for SMEs

A digital maturity check is a structured assessment that shows how digitally mature a company is across areas like strategy, marketing, processes, data, technology and AI. It combines self-assessment with automatically detected digital signals from your website and ends with prioritised, concrete next steps rather than just a score.

It replaces gut feeling with a clear, traceable picture: where your company stands across the ten core digital-maturity capabilities, which strengths you can build on, and which gaps are actually holding you back. The real value is prioritisation — you learn which three to seven measures would have the biggest effect, not a generic list of everything theoretically possible.

The score is based on a weighted model across ten dimensions that automatically adapts to business model, industry and company size. Where a website exists, an automated, privacy-compliant scan of technical and digital signals complements your self-assessment. The result is a Future Readiness Score plus a maturity level from Initial to Optimized.

The check looks at ten interconnected capabilities: strategy & leadership, marketing & customer experience, sales & CRM, process & automation, data & analytics, technology integration, AI readiness, cybersecurity & privacy, culture & skills, and innovation & future readiness. A new tool alone doesn't make a company digitally mature — only how these areas work together does.

Digitisation means turning existing processes into digital form, like a paper form becoming an online form. Digital transformation goes further: it changes how a company creates value, works and competes — its business model, culture and decision-making, not just individual tools. The check assesses both levels separately, so you see where you stand technically and strategically.

AI Readiness is one of the ten dimensions and checks how deliberately your company already plans or uses AI — from data quality to skills to concrete use cases. The check assesses readiness, not the mere presence of a single tool, since one AI tool alone doesn't mean AI maturity.

Yes — if you provide a website, we automatically check publicly visible technical and digital signals: SEO, security and performance basics, how your content is marked up with structured data, and the access you grant AI crawlers. This scan runs in the background while you answer the questions, complementing your self-assessment as a hint, not an absolute fact.

Yes. We read your robots.txt and distinguish what a given AI crawler is there for. Blocking training crawlers such as GPTBot is a legitimate decision about your own content and never counts against you here. Blocking the crawlers that feed answers in AI search — OAI-SearchBot or PerplexityBot, for instance — makes you invisible there, usually without anyone noticing. On top of that we check whether your content can be attributed to an unambiguous company and quoted. What we do not claim: whether you show up in ChatGPT. That is not measurable — what is measurable is whether the preconditions are in place.

Not yet. The comparison value shown today is a synthetic reference based on established maturity models, not an empirical comparison against other Swiss companies. Once enough real assessments exist, we'll switch to an empirical Swiss benchmark and clearly label that change.

Usually 10 to 15 minutes, depending on how detailed your answers are. You can go back and correct answers at any time before finishing.

Your answers and the website scan stay anonymous at first. We only collect contact details once you request the full report — with explicit, documented consent. Details in our privacy policy.

Yes. Without a website you simply skip the automatic signal scan and still answer the questions on strategy, processes, data and the other dimensions in full. A website of your own will even show up as your first concrete opportunity.

Beta means: the check is fully usable, but keeps evolving based on feedback and further validation. Scoring, weighting, industry context and benchmarks in particular are continuously improved — your feedback feeds directly into that development.