Marketing that drives revenue, not just activity.

Search engine advertising (SEA / PPC) — visibility on Google and Bing for more website visits and revenue

As an experienced agency for search engine advertising (SEA / PPC), we make sure your business shows up on Google, Bing and others exactly when potential customers search for your products or services. We plan, test and optimise campaigns across the entire customer journey — data-driven, audience-precise and performance-oriented. Whether it's local visibility, lead generation or online shop sales, we make your ad spend measurably effective.

With AHEAD OF TIME and MSO Digital as your performance marketing partner, you'll gain more website traffic, qualified contacts and a higher return on ad spend — without wasted reach. See what this looks like in a real retail engagement: the Helen Kirchhofer marketing case.

Paid social — targeted advertising on Meta, YouTube, TikTok, LinkedIn and beyond

Social media is a decisive channel for building brand visibility and acquiring customers in a targeted way. With paid campaigns on Meta (Facebook and Instagram), YouTube, TikTok, Pinterest and LinkedIn, we reach exactly the people who are interested in what you offer — at the right moment.

• Data-driven campaign planning for every objective: reach, website traffic, leads or conversions
• Retargeting measures to bring prospects back — efficient and without wasted reach
• Creative, platform-native ad formats and continuous optimisation
• Focus on SME reality and the Swiss market context

SEO — build visibility on Google, Bing and beyond

We optimise the content, technology and structure of your website, use relevant keywords in a targeted way and strengthen your domain sustainably — for top positions in organic search results. We combine on-page and off-page SEO measures for maximum impact.

→ Book a free SEO quick-check. We'll assess the potential of your SEO optimisation.

LLMO — visibility in the answers of AI tools

With LLMO (Large Language Model Optimisation), we make sure your brand also appears in the answers of AI systems like ChatGPT, Google Gemini or Claude. More and more people search directly through such platforms — being visible there gives you a clear competitive advantage.

What is LLMO in concrete terms? Content is prepared so that large language models can find, understand and use it better. The goal: AI systems know your brand and consider it in their answers when someone searches for a product, service or topic that matches your offering.

How to make content AI-ready — 7 levers:

1. Use your brand and key terms consistently — website, social media, blog
2. Consistent details (name, address, phone) across all platforms
3. Answer real questions — the questions your customers would ask ChatGPT
4. Use customer-generated content — reviews, forums, social media
5. Classic SEO still matters — structure, keywords, links
6. Digital PR — mentions in online media, blogs, industry portals
7. Use an llms.txt file — a new technique that tells AI systems how they may use your content

Content marketing strategy as the bridge between SEO and LLMO

SEO ensures long-term presence in search results. LLMO complements this by making your brand present in AI answers too. Together they strengthen your digital visibility — sustainable, future-proof and cross-channel. The foundation for both is a strong content marketing strategy: well-structured, relevant content close to your audience. We continuously collect concrete levers in our SME online marketing resource.

Social media marketing with impact — targeted instead of random

Missing a clear direction, reach falling short of expectations, or content not having the impact you want? We take a close look at your social media activities, identify weaknesses and develop an individual strategy. Social media works best when embedded in an overarching strategy development.

Present on the right platforms

Whether Instagram, TikTok, LinkedIn, Pinterest or YouTube — your audience is active on social media. We show you which channels are truly relevant and support you in building a strong, recognisable presence.

What we cover:

• Strategy and editorial plan
• Creation of text and visual content
• Community management
• Collaborations with the right influencers
• Analysis, optimisation and reporting

We support you in building reach, creating trust and achieving measurable interactions — as an advisor, as an implementation partner for specific areas, or as your extended team taking over the entire execution from A to Z.

→ Book a social media quick-check appointment.

Email marketing: direct, measurable and effective

Newsletters are among the most efficient channels in digital marketing. You reach your audience personally, in a targeted way and with minimal wasted reach. We plan the role of the newsletter within your overall campaign mix right from the start.

What we cover:

• Direct marketing strategy and tool selection
• Clean setup and list maintenance
• Custom templates and brand guidance
• Effective campaigns and email automations

AHEAD OF TIME is a Klaviyo partner and works closely with the agency Mailody for email marketing. This way you benefit from a local partner and a strong network with deep expertise — for performance-oriented email marketing, WhatsApp campaigns and print mailings from a single source. We also advise and operate on the optimisation of existing systems such as Mailchimp and other providers.

WhatsApp marketing: personal, direct and increasingly indispensable

WhatsApp has long established itself as a relevant channel in digital marketing — direct, attention-grabbing and widely used. We integrate WhatsApp marketing as a fixed part of your communication strategy. Whether product news, reminders or exclusive content: we orchestrate WhatsApp campaigns in close coordination with your email marketing. GDPR-compliant, efficient and with clear performance tracking, of course.

Print mailings: targeted impulses in the analogue world

Personally addressed mailings create closeness, stay in the memory and offer room for creative design. Whether as a complement to email and WhatsApp marketing or as a standalone measure, we support you with concept, planning and implementation — automated or manual, tailored to your audience and measurable in its impact.

Customer journey mapping and buyer personas

A coherent customer experience across all touchpoints is decisive — from first attention to long-term loyalty. With clearly defined buyer personas, we develop a precise customer journey together. This way we understand what your audience needs, when, through which channels and with what message.

Through targeted content and optimised touchpoints (website, Google search, social media, email and more), we increase not only the experience but also the efficiency and impact of your advertising. The result: higher satisfaction, better conversions and long-term business success. See how an outside perspective sharpens the customer journey in the VCS digital marketing case.

User-centered design and design thinking

With user-centered design and design thinking, you develop customer experiences that are consistently oriented around the needs of your audience:

• Relevance and experience — understand audiences, create real value
• Seamless experiences — detect and fix weak spots in the customer journey
• Customer-centric marketing — use insights for personalised strategies
• Involvement — integrate users via workshops, prototyping and feedback

Mobile marketing — reach your audience where they actually are

Address your audience in a targeted and personalised way on their smartphone:

• Mobile apps: push notifications and in-app content for direct contact
• Mobile search: optimise content and campaigns for mobile search queries
• Mobile ads: place relevant advertising based on context and location

Build a successful online shop with an omnichannel strategy

With targeted e-commerce strategies, an experienced team and well-thought-out omnichannel integration, we grow your online revenue sustainably.

Our approach:

• Strategy and planning — from idea to implementation, efficient and focused
• Optimal system architecture — selection and integration of suitable shop systems including CRM, ERP and payment
• Omnichannel — seamless connection between brick-and-mortar retail and online shop through matching features in the shop and at the POS
• UX and accessibility — a user-friendly, accessible shopping experience
• Conversion optimisation — A/B tests, data-driven adjustments, performance boost
• Content and brand — content and brand presence that convince your audience

With our holistic approach, your online shop becomes technically stable, brand-strong and future-proof — for more revenue and satisfied customers.