Topic cluster
Marketing & Performance
What really works in Swiss SME online marketing — funnel, attribution, omnichannel, campaigns, video.
This cluster bundles our articles on marketing performance, multi-touch attribution, omnichannel strategies, campaign lifecycle, and video engagement. Path: from funnel understanding through the right tool choice to concrete execution in the SME context.
Individual articles
All articles in this cluster, sorted by publication date.
- Marketing & Performance
SEO 2026 for SMEs — what really counts, what's changed, what you can do yourself.
SEO 2026 is no longer SEO 2020. AI Overviews, zero-click search and Generative Engines are reshaping the job — the fundamentals remain. What's actually changing for Swiss SMEs, what stays, and how to recover ground in 90 days.
Read article - Marketing & Performance
Inbound PR for SMEs — how to earn media attention without a PR agency.
Traditional PR no longer works for most Swiss SMEs — too expensive, too agency-heavy, too uncontrollable. Inbound PR is the workable alternative: media attention through your own content and real stories, instead of press-release sprays.
Read article - Digital Marketing
Which marketing channel really deserves the lead?
First-touch, last-touch, linear, U-shaped, data-driven — six attribution models with pros and cons, plus how to set up your own with AI.
Read article - Digital Marketing
Which marketing campaign fits which goal? Five types.
Brand awareness, lead-gen, product launch, sales promo, content marketing — the 5 campaign types and when each fits your goal.
Read article - Content & Customer Journey
Video that gets watched — instead of expensive stock clips.
How SMEs use video strategically — audience research, hook structures, AI-driven production. Engagement instead of expensive stock.
Read article - Digital Marketing
Online marketing for SMEs — what works, what to skip.
What actually works, what you can skip — a pragmatic list of tips for SME marketing decision-makers in the Swiss market.
Read article - Digital Marketing
When online shop and store work together — the SME plan.
How small and mid-sized retailers fuse online store and physical store into a seamless buying experience — for Swiss retail SMEs.
Read article
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