Serie · 3 Teile
AI Skills for SMEs
Three-part series — which capabilities it takes, how to test them and how to build them systematically
Insights & articles
Insights from our consulting practice — Digital Marketing Blog
Frameworks, thinking traps and AI setups from our SME engagements — written by advisors for decision-makers, without buzzword bingo.
Hands-on knowledge for the digital transformation of your SME: strategy models, AI and GenAI use cases, marketing frameworks and concrete tips that actually work day-to-day. No buzzword bingo — only what we apply ourselves in our engagements.
New on the blog
AI & AutomationAI Agent Readiness for SMEs: Is Your Company Ready for AI Agents?
AI agents can research, use systems and increasingly act on their own. But is your company ready for them? A hands-on readiness check for processes, data, website, security and governance.
14 minRead article
AI & AutomationTesting AI Skills: How Well Can You Really Use AI?
You use ChatGPT every day — but how well do you actually understand AI? An AI skills test is only worth taking if it measures more than prompting: tool choice, data protection, failure modes, building your own agents and cost all belong in it.
13 minRead article
Digital marketing and AI blog series
Multi-part series that work through a topic from the ground up — every series with all its parts at a glance.
Serie · 4 Teile
AI Agent Practice Series for SMEs
Four posts: fundamentals, mail inbox, B2B sales, marketing performance
Serie · 2 Teile
The 13 Biggest Cognitive Biases in SME Digital Business
Two-part practice series — classic cognitive biases plus pitfalls in AI, strategy, and marketing
All blog posts on digital transformation, marketing and AI for SMEs
Chronological, across every topic. Filterable by category.
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