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AI Skills for SMEs
Three-part series — which capabilities it takes, how to test them and how to build them systematically
Topic cluster
AI & Automation
How SMEs turn AI agents, multi-agent setups, and prompt engineering into concrete leverage — without losing themselves in the hype.
This cluster bundles our articles on AI agents, mail and marketing automation, multi-agent systems (MAS), prompt engineering, and AI-powered data analysis. Path: from understanding what is economically worthwhile, through concrete setups, to the question of when a synthetic influencer brings more backlash than reach.
Practice series
Multi-part series that work a topic through end to end.
Individual articles
All articles in this cluster, sorted by publication date.
- AI & Automation
AI Agent Readiness for SMEs: Is Your Company Ready for AI Agents?
AI agents can research, use systems and increasingly act on their own. But is your company ready for them? A hands-on readiness check for processes, data, website, security and governance.
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Influencer marketing with AI — what works, what doesn't, what harms
Where Swiss SME budgets end, the interesting AI-powered influencer setup begins: realistic targeting, co-creation over broadcast, clear ethics guardrails. What works, what doesn't, what poses reputation risks — and which tools you actually need.
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AI outputs you can actually use — Prompt Engineering for SMEs
Five building blocks, seven strategies, one 2026 model matrix — plus concrete templates for email, sales, and AI-agent setups. End of output that sounds like a marketing intern: how to prompt AI so the answers are immediately usable.
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Track marketing performance with a multi-agent system.
Case 3 of the series — track and report social, SEA and SEO automatically: GA4, Google Ads, Meta, Search Console in a multi-agent stack.
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Multi-agent system for B2B sales — no data scientist needed.
Case 2 — collect, analyse and report data without a data scientist: HubSpot, Pipedrive, n8n, LangGraph as a coherent sales stack for SMEs.
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AI agent for your mail inbox — the setup guide.
Case 1 of the series — step-by-step setup with Gemini, Copilot or n8n: triage, drafts and follow-up automation without a data scientist.
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AI agents for SMEs — the 2026 practice series.
Four hands-on posts on multi-agent systems for Swiss SMEs — with real setups (n8n, Gemini, Copilot, LangGraph).
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Predictive analytics — even without a data scientist.
Regression, clustering, time-series — sounds technical, but is more accessible than you think. With ChatGPT Code Interpreter and AI agents.
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Picking the right marketing-automation tool — with AI help.
Classic marketing-automation tools compared, plus how AI agents are reshaping automation in 2026. A practical selection guide for SMEs.
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