Strategy & Frameworks

Digital Maturity Check for SMEs: Measure Digital Readiness, Spot AI Potential

How digital is your business really — and where's the next investment worth making? A digital maturity check makes the maturity level visible. The real value only appears once it turns into priorities and a realistic roadmap.

SOSTAC — strategic marketing planning for SMEs, without the consultant buzzwords.

PR Smith's SOSTAC framework structures six phases of a marketing plan — from an honest situation audit to performance measurement. Pragmatically adapted for SMEs, without consultant buzzwords.

Why 4P is past its prime — and what 7C marketing does better.

From provider-centric 4P to customer-first 7C — seven dimensions, their weighting along the journey, plus how to operationalise them.

Marketing for startups in Switzerland — lean, focused, no money burning.

Startup marketing is not SME marketing-lite. It has its own logic — hypothesis-driven in the Pre-PMF phase, channel-disciplined per the Bullseye, automated only after provable growth. An honest roadmap for Swiss startups.

7 more thinking traps — in AI, strategy and marketing.

6 thinking traps almost every SME has run into.

Where will your SME grow next? The Ansoff matrix answers.

Market penetration, market development, product development, diversification — Ansoff's classic, paired with concrete AI-tool help.

Marketing without gut-feel — the See-Think-Do-Care model.

Avinash Kaushik's See-Think-Do-Care model structures your marketing along the customer journey — a compass for channels and content.