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The 13 Biggest Cognitive Biases in SME Digital Business
Two-part practice series — classic cognitive biases plus pitfalls in AI, strategy, and marketing
Topic cluster
Strategy & Frameworks
Frameworks, cognitive biases and models that help your SME make consistently good decisions in digital business.
This cluster bundles our articles on strategy frameworks (4C, Ansoff, STDC) and cognitive biases in digital business. Path: from framework understanding via bias checks to concrete application in everyday SME life — with clear examples and practical tips.
Practice series
Multi-part series that work a topic through end to end.
Individual articles
All articles in this cluster, sorted by publication date.
- Strategie & Modelle
SOSTAC — strategic marketing planning for SMEs, without the consultant buzzwords.
PR Smith's SOSTAC framework structures six phases of a marketing plan — from an honest situation audit to performance measurement. Pragmatically adapted for SMEs, without consultant buzzwords.
Read article - Strategy & Models
Why 4P is past its prime — and what 7C marketing does better.
From provider-centric 4P to customer-first 7C — seven dimensions, their weighting along the journey, plus how to operationalise them.
Read article - Strategie & Modelle
Marketing for startups in Switzerland — lean, focused, no money burning.
Startup marketing is not SME marketing-lite. It has its own logic — hypothesis-driven in the Pre-PMF phase, channel-disciplined per the Bullseye, automated only after provable growth. An honest roadmap for Swiss startups.
Read article - Strategy & Models
Where will your SME grow next? The Ansoff matrix answers.
Market penetration, market development, product development, diversification — Ansoff's classic, paired with concrete AI-tool help.
Read article - Strategy & Models
Marketing without gut-feel — the See-Think-Do-Care model.
Avinash Kaushik's See-Think-Do-Care model structures your marketing along the customer journey — a compass for channels and content.
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